Wow! Excellent Metrics Session
I attended one of the best breakout sessions in a long time. Changing the focus of our metrics was the topic with Bill Kitson in Toledo, Lauren Segal in Minneapolis, and John Ross in Boston.
The discussion was around changing the conversation about overhead. Bottom line, we have to get away from staking our value proposition on low overhead. It's not about how much money we spend. It's about the value we create. Since this is a mobile posting from my Treo, my thumbs don't feel like going into any more detail! But this was an excellent session on analyzing how UWs are spending, investing, creating, leveraging, and reporting.
The discussion was around changing the conversation about overhead. Bottom line, we have to get away from staking our value proposition on low overhead. It's not about how much money we spend. It's about the value we create. Since this is a mobile posting from my Treo, my thumbs don't feel like going into any more detail! But this was an excellent session on analyzing how UWs are spending, investing, creating, leveraging, and reporting.
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